2013|04|01_One of the largest multi-brand stores in Eastern Europe celebrated the arrival of the Ilaria Nistri label, as well as the designer’s birthday, in Almaty, Kazakhstan, where the designer was invited by Mrs. Liliya Rakh, owner and founder of the Sauvage group. The store, Boutique 1, located in the prestigious «Villa dei Fiori» - a hub of luxury in a country of tremendous growth such as Kazakhstan - opened its doors with great enthusiasm to welcome the Italian designer, dedicating to her an exciting day packed with events.
The Ilaria Nistri SS 13 collection was presented to the press and clients with a press conference and a vip clients trunk show, accompanied by video installations. Afterward, a party at «Villa dei Fiori» to celebrate the designer’s birthday with the many journalists, bloggers, celebrities, politicians, representatives for the Kazakh fashion week, and clients all in attendance - a party in true style.
The event in Kazakhstan celebrates and reinforces the label’s relationship with this truly interesting market, absolutely one of the most promising markets of the former Soviet Union. In fact, since 2011, a strong penetration by the brand into this market is underway, constantly expanding, having its origins back in 2006 in Moscow, with the brand’s presence in one of most important department stores, TSUM.
The positioning of Ilaria Nistri in the Eastern European market today includes the prestigious stores of the highest quality, such as Tsum and Leform in Moscow, Gingo in Krasnodar, Petit Paris in Sochi, and Podium in Dnepropetrovsk.